Presenter: Mike Connor, President, Connor Associates Strategic Services, LLC
Bio: Mike Connor is the President of Connor Associates Strategic Services and co-author of NAIS’ book, Marketing Independent Schools in the 21st Century. He has presented keynotes and workshops nearly every year over the past two decades at national and international conferences. Connor Associates has worked with over 400 independent and private schools in the areas of predictive psychodemographic modeling and forecasting, confidential external perceptual (image) audits, brand and website development and messaging, and institutional strategic planning. Connor’s emphasis is on communicating value and getting the entire school community involved in raising enrollment, retention, and philanthropy. With an M.A. in Political Behaviour from the University of Essex, England, Connor has spent nearly 30 years in public, charter, and independent K-12 schools and colleges.
Predictive modeling shows at rooftop level where full-pay prospects that are mission-appropriate to YOUR school are located in relation to your school's brand advocates. This knowledge enables not only a highly-segmented direct mail campaign, but also a "direct relationship" campaign for word of mouth marketing. It points you to the most effective areas for investment in promotion and marketing. It’s a great way to increase inquiries and frontload the top of the funnel so you can intelligently deploy your lead nurturing activities and ambassadors to get qualified prospects to campus.
In addition, a new five-year 2020 Forecasting Report is presented which can predict where YOUR school’s market profile “best target” areas will be five years out (so you can "skate to where the puck is heading," as described by hockey star Wayne Gretzky). Both Predictive Modeling and Forecasting are of vital importance not only to admission officers, but to the Head, CFO, and the Board. Bring them along to the webinar!
Both predictive modeling and five-year forecasting ensure not only that research informs enrollment and retention management, but also that your institutional strategic planning will be, in fact, strategic.
Contact Info:
Mike can be reached by email at mike@connor-associates.com
Fee: $0 AISAP Members / $50 Non Members